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LEGO General Store (910031), BrickLink Designer Program
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BrickLink Designer Program

LEGO General Store (910031)

BrickLink Designer Program Series 1 · by llucky · 1,906 pieces

Only from resellers now

The General Store was made once, from the pre-orders taken February 7, 2024 to February 28, 2024: 24,964 ordered (79% of its 31,500 cap). New copies sell for about $200.00 on BrickLink today.

Pre-order price
$159.99
Worth today (new)
$200.00+25%
Ordered
24,964 of 31,500 (79%)

Set details

Item number
910031
Series
Series 1
Designer
llucky
Pieces
1,906
Minifigures
0
Pre-order price (US)
$159.99
Price per piece
8.4¢
Pre-orders
February 7, 2024 to February 28, 2024
Production cap
31,500 (raised from 30,000)
Ships
Shipped July 2024
Category
History/Period

Resale value

What the LEGO General Store actually sold for on BrickLink, the LEGO-owned marketplace, in the last 6 months.

New

$200.00

Median of 28 sales (US sellers), from $190.00 to $238.00

+25% vs its pre-order price ($159.99)

Used

$121.61

Median of 4 sales (worldwide), from $116.44 to $126.91

-24% vs its pre-order price ($159.99)

Sales on BrickLink, updated daily (last update October 23, 2026). Few sales mean a less reliable figure.

About the LEGO General Store

Welcome to the Wild West! 

The story

Lucky Town is a small mining community in the Wild West. It's the late 19th century. The general store is the heart of the town. It was built by the owner more than 30 years ago, that's why some buildings' surface damage is visible. The store is regularly visited by the Town residents and local farmers. And what can we find in it? Almost everything. From vegetables and baked goods to mining equipment and dynamite - everything that is essential in a mining town. As anyone can get gold fever!

The store is a one-story building with an interesting color scheme. Sand blue matches with white accessories. The walls are made of horizontal boarding. Above the entrance, we have a large roof to protect us from the sun. On the side of the building, there is a smaller roof over vegetable and fruit boxes. There is also a rocking chair on the porch - a favorite place for the owner to spend his free time. Inside, we have several shelves. One is full of mining equipment and on another, we can find canned food and bottles of various liquors. On the counter, we can see a cloche of cupcakes - the muffins are baked every morning by the owner's wife. Right away a classic cash register catches the eye. In the building, we also have a stove for the colder months. On the flat roof, we see supplies of straw for the animals and multiple barrels full of liquor and gunpowder. Behind the building, we have some stock and a large barrel of water. Next to the building, we can also see a cactus and a shriveled tree.

Look! A wagon with new supplies is heading to the store!

5 Minifigures and 2 horses included.

Model Dimensions:

Width: 36.5 cm / 14.4 in

Length: 30.9 cm / 12.2 in

Height: 19.5 cm / 7.7 in

Description: llucky, on BrickLink.

LEGO General Store: FAQ

Can you still buy the LEGO General Store?

Only from resellers now. The General Store was made once, from the pre-orders taken February 7, 2024 to February 28, 2024: 24,964 ordered (79% of its 31,500 cap). New copies sell for about $200.00 on BrickLink today.

How many LEGO General Store sets were made?

24,964 were pre-ordered, against a production cap of 31,500. LEGO produces Designer Program sets once, from the pre-orders, so that is the whole run (a few cancelled orders aside). Estimated from BrickLink's page.

How much is the LEGO General Store?

Its US pre-order price is $159.99 (8.4¢ per piece). New copies sold for a median $200.00 on BrickLink in the last 6 months, 25% more than it cost.

How many pieces are in the LEGO General Store?

1,906 pieces.

Who designed the LEGO General Store?

llucky, a fan designer on BrickLink. The model was picked as a finalist of BrickLink Designer Program Series 1.

More Series 1 sets